Estimated Reading Time: 5 Minutes Digital marketing has completely changed our business. For example, when I started in real estate 35 years ago, the only option for marketing properties for sale was in the newspapers. The Tico Times was the only newspaper for English-language clients in those days. So every English-speaking person in Costa Rica…
Estimated Reading Time: 6 Minutes Social media marketing allows us to create a dynamic online presence and establish a dialogue with an unusually wide audience. Social media is one of the best platforms to connect with people all over the world and market your property. Its market base sprawls into billions of users globally. To…
Sellers often complain that real estate agents only promote a property on their website and don’t do anything else. Well, yes, that’s where buyers look for real estate nowadays. AND, it’s not so simple as it looks. Yes, the past is gone, it is no more. The time that we had no more options than…